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VUSE E-CIG EDUCATION DISPLAY

POINT OF PURCHASE ・ INDUSTRIAL DESIGN ・ BRANDING

November 2013 - February 2014
Direction: David Rogers
Collaboration with: Charlie Clark

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VAPORWARE

One of the very first projects I tackled when I joined Imageworks Display & Marketing was a big one: the public launch of the then-cutting-edge vapor cigarette company VUSE. A lot of the work was graphical in nature, but the first and largest push was for what VUSE called 'info standees' that would educate the public on the brand and technology behind VUSE before they were available in stores. The design team at Imageworks was tasked with initial concepting, and despite being new, I was set loose on developing my own designs to pitch to VUSE.

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The initial designs were quickly sketched up in a two-day brainstorming bonanza, and worked as both counter-top displays of the product and larger floor-stands. These designs covered everything from low-budget corrugate cardobard production to high-end plastic and metal mounding.

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VUSE responded incredibly positively, and the "swoop" proved to be the most popular. I worked out a 3D model for the design for both floor-stand and counter-top sizings, keeping in mind the core brand colors and working in the iconic shape of the cigarette as the pillar of the entire standee. In the meantime, I also worked on producing detailed assembly instruction sheets for other designs that were coming down the pipe from other areas in the company.

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The final, produced design as it would be seen on counter-tops across America. Slight adjustments had to be made for manufacturing, but direction from design director Dave Rogers provided invaluable for the first project I had worked on being brought to life.

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As the VUSE project continued, the team was also asked to create concepts in 3D of possible storage containers. These had the duel goal of information distribution and education, but also of actually stocking the physical product for store slekrs to distribute from behind the counter. With set parameters of product size and number, as well as direction to include pamphlets, I created a number of designs over the course of a week that I thought would really pop on the countertop.

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