The initial designs were quickly sketched up in a two-day brainstorming bonanza, and worked as both counter-top displays of the product and larger floor-stands. These designs covered everything from low-budget corrugate cardobard production to high-end plastic and metal mounding.
VUSE responded incredibly positively, and the "swoop" proved to be the most popular. I worked out a 3D model for the design for both floor-stand and counter-top sizings, keeping in mind the core brand colors and working in the iconic shape of the cigarette as the pillar of the entire standee. In the meantime, I also worked on producing detailed assembly instruction sheets for other designs that were coming down the pipe from other areas in the company.
The final, produced design as it would be seen on counter-tops across America. Slight adjustments had to be made for manufacturing, but direction from design director Dave Rogers provided invaluable for the first project I had worked on being brought to life.
As the VUSE project continued, the team was also asked to create concepts in 3D of possible storage containers. These had the duel goal of information distribution and education, but also of actually stocking the physical product for store slekrs to distribute from behind the counter. With set parameters of product size and number, as well as direction to include pamphlets, I created a number of designs over the course of a week that I thought would really pop on the countertop.