Generating key personas early on in the project allowed us to guide our design decisions and more easily explain our approach to other areas of app development and management. They were essential in creating design empathy and making sure that after the eventual hand-off between us and the final development team, they user needs would be maintained and honored for a more polished and friendly end-product. We discussed the each of our personas with the client, allowing us to paint a clear picture of who we were designing for and why.
By collaborating with programmers early on and touching base during their lean process, our rapid sketch ideation and 2D prototyping quickly emerged into full-on diagramming and wireframing, which I spent the time to not only create from our user studies, but refine through numerous open-brainstorming sessions with the programming team. The first ever instance of true transparent back-and-forth design flow between the two teams, we laid not only groundwork for app development cycles and expectations, but interpersonal relationships as well.